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Marta was guided and trained art by her grandmother who was also an award winning artist recognized by the Government of Mexico. She there on went to study art in Mexico then Miami and later Florida where she attended Art school and focuses on art, philosophy and music. She later pursued her degree in arts from Otis Parson School of Design. It was as early as her school days that she started to sell her art paintings, designs, posters and art prints in trade shows, art galleries, and also licensed them through art prints and posters publications which were distributed for the wall art market throughout the world. Marta today owns her own poster and art prints publishing company which allows her to distribute, sell and market her art paintings, posters, art prints, music, murals, wall art, dressings and apparels.

Critically acclaimed and awarded writer, artist Matra Gotterfried has written hundreds of famous songs, painted thousands of art works, printing millions of posters and fine art prints grossing her millions of rupees in sales through licensing and profit sharing. Marta has now launched a publishing company that sells all her work, the profits of which are donated to a charity foundation. Her talent does not hold her to one medium as she is acclaimed for her work as a painter, artist, writer, musician, fashion designer and a model as she not only participated but also won Miss Mexico title for her looks and credibility she carried along with her. There is no doubt in the fact that only a few artists can ever achieve such a diverse feat and Marta is already on the peak of her achievements.

During her formative years as an art student Marta once had her Heart Brocken which gave her an opportunity to paint on a bare canvas using all her natural emotions and outburst. To her disbelief she had painted a masterpiece which was recognized as God’s Soul. Later using mixed media art she painted Women and Figurative art which featured women running in chaos touching the eyes of god and curl around in ecstasy.   One of her most famous art work is a Black horse painting Lepa Zena which is regarded as a symbol of success, power and money. The art prints of horse and posters are a best seller in china and India as you can find them as a favourite for people to decorate their walls and also meet up with vaastu Shasta art and feign shui tradition.

In short Marta Gotterfriend is a rare artist who has not only scaled heights by being multi talented but also has been mature enough to sell her art paintings, music, posters, animal ar prints throughout the world and make millions out of their sales.

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Rather than bringing you here to talk about the past, my reason for mentioning this old fanzine was that I used to spend a great deal of my life using the Serif PagePlus Desktop Publishing (DTP) utility to create the fanzine and since stopping publication I haven’t had the need to touch a similar piece of software. It occurred to me this week that I haven’t yet covered a DTP application in Click despite having been publishing Herald Express articles for over six years so I went on the lookout for a suitable application as now seemed the right time to redress my mistake.

Desktop Publishing software is used to organise text and graphics to make them presentable for publication as a newspaper, magazine or simply for a school project. Basically you start off with a blank canvas which you then drop text, images, shapes and other assorted elements on to before altering their size, shape and position as well as controlling the way that they interact with one another; allowing text to wrap around images for example. This process of manipulation should result in your final work looking a lot more professional than if you were to have just used a word processor such as Microsoft Word.

Open Source seems to be the current buzzword and determined not to disappoint the application we will be looking at today, Scribus (www.scribus.net) is indeed also Open Source meaning that it is created and supported primarily by users rather than a large profit making company. This particular piece of open source software has been designed as a DTP application for Windows, Unix, Linux, Mac OS X and even the IBM OS/2 Operating System. Those of you who haven’t heard of OS/2, don’t worry, you didn’t miss much but if I get nostalgic I may cover it in a future article.

Since it’s fairly safe to say that the majority of readers are Windows users we’ll stick to this version of the software which comes in a free and relatively small 18mb download. Needless to say all the usual Desktop Publishing functions are present in Scribus; you can lay down text and graphics frames, wrap text around graphics present on the page and create master pages for allowing you to keep a design present over a multi page document. The interface is primarily intuitive and it shouldn’t take those familiar with any similar application long to pick it up although there are a couple of annoying points, such as manually having to resize images to fit a frame, which take a while getting used to. If you delve a little deeper you’ll find a number of fairly advanced features such as CMYK colour separations (important if getting your work professionally printed), ICC colour management as well as supporting a modern XML based file format or the ability to export your work as a Adobe Acrobat PDF file.

There is no denying that Scribus is a nifty little application although it is fairly rough around the edges and some of the features of the application do take a little getting used to and whilst there are certainly more powerful applications out there you do have to pay for these unfortunately. If I was pushed I would also recommend taking a look at the free version of Serif PagePlus available at www.freeserifsoftware.com. This particular application although lacking in some of the more advanced features of Scribus is designed from the base up to be user friendly so some users may find it a better alternative.

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• Residual income
• Incremental income

Let’s review your avenues of potential earnings as a traditionally published author:

1. Book royalties
2. Public lending right (PLR)
3. Editions licensed for manufacture to another publisher
4. Single issue or one-shot periodical rights
5. Translation rights
6. Sound broadcasting rights
7. Merchandising rights
8. Educational reprint rights
9. Royalty-inclusive sales
10. Mail order sales
11. Book clubs

Now let’s examine these avenues of profit in relation to residual and incremental income:

#1 and #2 are residual inasmuch as they continue to produce guaranteed income year after year during the lifetime of your book; the spectrum of which could be 5, 10, 15, 20; 30 years – sometimes even longer.

#3 – #11 are incremental inasmuch as they represent opportunities to produce one-off ‘piggyback’ income.

Residual and incremental earnings are what every creative writer aspires to; passive income from book sales, offline and online; royalties that increase year-on-year with multiple editions, reprints, rights, licensing, etc. Add to that PLR (public lending library rental fees) and your residuals burgeon with each new book you succeed in having published.

Do it once, repeat the formula, and you will profit forever after

Conversely, when you choose the routes of print-on-demand or self publishing your overall earnings potential diminishes in tandem…

• No guarantee of regular book royalties
• No access to public lending right fees
• No access to licensed editions
• No single issue or one-shot periodical rights
• No translation rights
• No bound broadcasting rights
• No merchandising rights
• No educational reprint rights
• No royalty-inclusive sales
• Limited access to mail order sales
• Limited access to book clubs

From the knowledge you have gleaned from these modules you now have at your command the power to become a traditionally published author and profit accordingly.

Which route will you choose?

(ArticlesBase SC #1355899)